The Story of a Brand Seeking Strong Identity
Bolaji Bayo-Tijani
Executive Director, X-agon Digital Solutions Limited
25 Jun 2025
Challenge
We were about to launch our new product, AnyworkX, in 2023. The product was aimed at bringing a lifestyle change for our users — AnyworkX is set to redefine the way people access services across Nigeria. We needed a clear message with an identity that would stick with everyone who comes across the app. That was where Sonasdigitals came in.
Sonasdigitals was introduced to our brand by one of our management team members, and the rest, they say, is history.
Solution
Sonasdigitals helped our brand with merchandise — specifically a branded T-shirt. They were tasked with sourcing high-quality materials for the T-shirt and branding them. The quality of the shirts was top class and the branding was perfect.
Result
It's 2025 and the shirts remain top quality and are still worn by our company staff — confirming that the materials were durable and well made.
Our company is ever willing to work with Sonasdigitals on merchandise and other works.
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